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Salesforce Marketing-Cloud-Consultant Certification is a highly sought after credential in the field of marketing automation. It is designed for professionals who want to demonstrate their expertise in using the Salesforce Marketing Cloud platform to implement and manage complex marketing campaigns. Salesforce Certified Marketing Cloud Consultant certification exam measures a candidate's knowledge of the platform's capabilities, including email marketing, mobile messaging, social media advertising, and customer journey mapping.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q155-Q160):

NEW QUESTION # 155
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
B. Tokenized Sending should be combined with field-level data encryption for additional security.
C. Personalization Strings still allow PII to be displayed within an email.
D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Answer: C,D

Explanation:
Two considerations that should be made about tokenized sending are:
* Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud.
Therefore, personalization strings should be used with caution and only when necessary.
* Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud.References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5

NEW QUESTION # 156
ABC Company is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups? (Choose two.)

A. They can be created by templates to accomplish certain tasks.
B. They replicate the structure from the external system data into templates.
C. They link data extensions to other data extensions or contacts.
D. They can contain only one data extension.

Answer: A,C

NEW QUESTION # 157
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?

A. Content Creator
B. Data Manager
C. Analyst
D. Administrator

Answer: B

Explanation:
Explanation/Reference:

NEW QUESTION # 158
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities, so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Implement a new SSL Certificate for the new brand.
B. Request a Private Domain to be added to the existing business unit.
C. Create a new business unit for the new brand.
D. Request a second SAP for the existing business unit.

Answer: C

Explanation:
Creating a new business unit allows for complete separation of assets, data, and branding between different brands within the same Marketing Cloud account.This ensures that each brand maintains its unique identity without overlap.
Reference:
Salesforce Help:Business Units

NEW QUESTION # 159
A school corporation uses one contact per parent/child combination, updating the email address basedon who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A. Send Log
B. Recent Email Send Report
C. Data Views
D. Tracking Extract

Answer: A

Explanation:
#Comprehensive and Detailed Explanation: ASend Logcaptures detailed send-time information such as which email was sent, to which address, and when. You can customize a Send Log to record additional fields like email address, subscriber key, campaign name, etc. This meets the requirement for tracking exactlywhich email address received which email.
#Why Other Options Are Incorrect:
* A: The Recent Email Send Report shows aggregate send information but doesn't track individual addresses dynamically.
* B: Data Views store general event tracking (open, click) but not direct customizable fields like Send Log does.
* D: Tracking Extracts provide bulk tracking data but are not customizable for specific needs like this.
Exact Extract: Salesforce Help:Send Logs Overview
"Send Logs record information about the subscribers you send messages to, and allow you to track what content was sent to each subscriber."
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NEW QUESTION # 160
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Leo Reed Leo Reed

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